Senior finance people, a few days a month, since 2016.

Maren Stavely founded Stavely & Rowe in 2016 and leads the firm’s fractional CFO work. She started in FP&A at a public software company, then joined an early-stage SaaS business as its second finance hire and stayed through its Series D as VP Finance. In that role she ran four funding rounds, built a finance team of nine and brought the monthly close from three weeks to five days.

At Stavely & Rowe she serves as fractional CFO for a small number of venture-backed clients and reviews every board pack the firm sends. She writes the firm’s guides on board decks and on when to hire a full-time CFO.

Daniel Rowe leads the firm’s transaction work: fundraising support and M&A / exit readiness. He spent the first part of his career in investment banking at a middle-market advisory firm, working on sell-side processes for founder-owned companies, growth capital raises and buy-side diligence. Across that period he worked on more than 40 closed deals.

He joined Maren in the firm’s first year to build its transaction practice. Today he runs quality of earnings dry runs, working capital analysis and data rooms for clients preparing to raise or sell. He works alongside each client’s counsel and licensed advisors, who handle legal terms and securities matters.

Leah Okonjo leads financial planning and analysis at Stavely & Rowe. Before joining the firm she built the forecasting function at two venture-backed marketplaces, one matching home services providers with customers and one connecting wholesale buyers with independent brands. At both she replaced a founder’s spreadsheet with a driver-based model, a 13-week cash forecast and a monthly budget-vs-actual the team could run without her.

She joined Stavely & Rowe in 2021. She builds most of the firm’s operating models, leads unit economics work for e-commerce and climate tech clients, and writes the firm’s guides on cash forecasting and SaaS metrics.

Sam Iverson runs reporting and controls at Stavely & Rowe, including the five-day close that most engagements start with. He began his career in external audit, working on venture-backed technology and healthcare companies, then spent several years as controller at a multi-site services business, where he rebuilt the close calendar and the monthly reporting pack.

At Stavely & Rowe he sets up close calendars, reconciliations, accruals and deferred revenue schedules with each client’s bookkeeper and accountant. He also produces the board packs the partners present and gets clients ready for their first audit.